Since the Terry Tate Reebok campaign back in 2003, I cannot think of a single series of commercials which I have been willing to sit through without thinking, “This is exactly why the rest of the world hates America.” Thankfully my DVR is here to save me from being bombarded by erectile dysfunction and horrible insurance commercials starring a pair of plastic eyes or a gecko. What happened to the days where people would sit, glossy eyed, through a commercial and not think twice about what better things on which they could have spent the last 30 seconds? I am disgusted by the lack of creativity of advertisers and their marketing teams. Commercials have gone the way of Saturday morning cartoons; they have devolved into flashing, bright colors and loud noises. A 5 year old might be impressed but I for one am not. I do not need Oprah to remind me of the upcoming switch to digital TV or to be told to have a happy period. Fire your marketing staff, watch some late 90’s commercials and make something decent for once in the last 5 years.
